SEO is one of the most important online marketing activities and like any other form of marketing it needs to generate a return on investment. Therefore it is important that you choose an affordable SEO program.
Now, affordable is a very relative term and therefore you need to understand what is the amount of money and activity that can benefit your business. While a big business might find USD 5000 per month affordable a small business might find USD 500 per month expensive. The affordability of the SEO is dependent on the kind of sales that you expect to generate from the marketing program.
In case you can make adequate sales to cover up for the marketing investments through the sales generated by the 3rd or 4th month, you can consider the program to be affordable SEO. Whenever you make an investment in a SEO program, you are preparing your website to profit in the long term and therefore if you are able to make sufficient money in the first 4 months, it can said to be affordable SEO.
So, when you are considering all the aspects while choosing a program, you can take all the above mentioned points into account so that you can differentiate between the affordable SEO programs and the not so affordable ones.